I recently came across an article in the Wall Street Journal, Your E-Book Is Reading You (found the article through On The Media). In a nutshell the article is about how Amazon/Barnes & Noble/Google are able to track your reading habits when using with an e-reader and then what they are doing with that information.
It's kind of interesting. But also kind of scary and 1984-ish. From a marketing and PR prospective I think it's genius. Publishers using this information to better suit their target market and sell more books? Awesome. Knowing the average time it takes someone to finish a certain book and how many times they picked the book up? Being able to get this type of information is mind-blowing.
But then on other hand, I fear that publishers (and maybe even authors) will start using this data too much. Instead of using the information as a tool they might abuse it and only publish what the trends are (like the ever growing vampire/paranormal books that seem to take over the YA section of bookstores). Also, book series and trilogy's seem to be a huge trend in the book world right now. I love reading a good series every now and then. Getting to really know the characters and getting lost in their world is amazing. But standalone books are just as amazing sometimes.
I'm undecided with how I feel about being tracked by our e-reading habits. It's kind of cool knowing the average time it takes someone to finish The Hunger Games (seven hours, according to the WSJ article), or the point when most people put down a book and never pick it back up again. Then at the same time it's just like leave me alone already. But I suppose that's the technological world we live in now.
Fellow bookworms, I want to know what YOU think publishers tracking your reading habits. For it? Against it? Going to read more books on your Nook or giving up your e-reader entirely?